In this article, we want to tell the experience of assisting PT. Akar Jati (fictional name), a furniture factory from Central Java that for years only relied on intermediaries (brokers) to sell its products abroad.
Challenge: Small Margins and Dependence
As a second-hand supplier, PT. Akar Jati’s profit margins were very thin because they had to share with brokers. The owner wanted to reach foreign buyers directly, but they didn’t know how. At that time, they didn’t have a website at all.
Strategy: Building an ‘International Standard’
We at digitalsitepro helped them switch to an independent path through several steps:
- Visual Branding: We conducted photo sessions of the factory facilities to highlight their quality and safety standards.
- SEO-Friendly Website: We built an English website with specific keywords like “Sustainable Teak Furniture Manufacturer Indonesia.”
- Project Portfolio Page: We displayed large projects they had worked on (through brokers) as evidence of production capacity.
Result: Direct Inquiry from Australia
Just 4 months after the website was launched, an interior company from Melbourne, Australia, found their website through Google.
- Closing Without a Broker: For the first time, they communicated directly with a buyer.
- Why Were They Chosen? The buyer stated that the choice fell on PT. Akar Jati because their website provided complete information on wood legality certifications and transparent factory photos.
- Business Growth: Now, 60% of their orders come directly from the website, which increased profit margins by 25%.
Important Lesson
A website is not just an online brochure; for a local factory, it is a ticket to escape dependence on intermediaries. Investing in a digital identity is an investment in your business independence.
Want to write your own export success story? Let digitalsitepro be your partner in building a digital bridge to the global market.