Just having a website doesn’t mean you’re ready to export. Many Indonesian company websites still use local standards, making them look “odd” or difficult for overseas buyers to understand.
Before you start running ads or contacting global buyers, use this Export Readiness Checklist to ensure your website is ready to compete on the world stage.
1. Professional Domain & Email Address
- Use an official domain (e.g.,
.comor.co.id). - Have a professional email address (e.g.,
sales@company.com) not @gmail/@yahoo.
2. Security & Performance
- Website has an active SSL certificate (HTTPS).
- Website loading speed is under 3 seconds (Check via PageSpeed Insights).
- Layout is 100% responsive/mobile-friendly.
3. Content & Language
- English version available with correct grammar (not rough translation).
- Product info includes technical specifications (TDS) and Incoterms standards.
- Display international certification logos (ISO, HACCP, etc.) clearly.
4. Trust & Social Proof
- Show real photos of factory/warehouse facilities and the management team.
- Customer testimonials or a list of business partners available (if any).
- List a valid office address and Google Maps.
5. Navigation & Customer Relations
- ‘Request for Quotation’ (RFQ) form easy to find and fill out.
- WhatsApp buttons or social media links lead to official company accounts.
- Menu navigation is logical for B2B buyers (not retail style).
Conclusion
If you still have many “crosses” on the checklist above, don’t rush into major promotions. Fix your digital foundation first so that every marketing cost you incur can bear real inquiry fruit.
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