Many Indonesian exporters are proud of having a website but disappointed because it doesn’t generate inquiries. The problem is simple: Buyers can’t find you.
Global SEO is the art of positioning your website so that it appears when buyers abroad type in search keywords in their language. Here are the core strategies.
1. International Keyword Research
Don’t just translate keywords from Indonesian. A buyer in America might search for “Sourcing Agent” while a buyer in China might search for “Manufacturer.” Use keyword research tools to see search volumes in target countries.
2. Hreflang Tag Implementation
Hreflang is a technical code that tells Google which language version to display to users based on their location. If a buyer in London searches, Google will present the English version (/en/). If a buyer in Riyadh searches, Google presents the Arabic version (/ar/). Without this, Google might treat your multilingual content as duplicates.
3. Connecting to Local Domains or Sub-directories
domain.com/en/: The easiest choice for brand management.domain.us/domain.de: The best choice if you want to look very local in a specific country (e.g., USA or Germany).
4. Backlinks from International Sources
Google judges your global authority by who links to your website. Write articles in international trade media or world B2B directories (like Alibaba or Global Sources—make sure they link back to your official website).
5. Loading Speed Across Continents
Foreign buyers will not wait for a slow website. Use a CDN (Content Delivery Network) so that your website files are stored on servers around the world, making access from Europe as fast as access from Indonesia.
Want your website to rank on the first page of Global Google? digitalsitepro understands the complex technicalities of International SEO. Take Your Website Around the World with us.