As the web fills with AI-generated text, human expertise has become a rare and valuable signal. AI search engines are trained to prioritize expert quotes and original points of view. This is your chance to stand out.
The “Expert-Signal” Strategy
An AI isn’t just looking for facts; it’s looking for the source of those facts. A well-placed quote from a CEO or a Lead Developer provides the “Authoritativeness” (from E-E-A-T) that boosts your GEO ranking.
How to Write Quotes for AI:
- Name Your Experts: Avoid “We think…” Use “According to [Name], Principal Designer at [Company]…”
- Be Controversial or Unique: Don’t just repeat industry standards. Provide a unique take. AI models are more likely to cite a “different” perspective to provide a balanced answer.
- The “Quotation Block” Pattern: Use HTML
<blockquote>tags. These are clear visual and structural cues to an AI scraper that this text is a high-value expert statement.
Why Branding Matters in Quotes
When you are cited, your brand name is often included. This builds “Brand Authority” across the LLM’s neural network, making you more likely to be recommended in future, unbranded queries.
Don’t just write articles; provide the quotes that lead the industry.
Ready to build your authority? Consult Our PR Strategy Team.