Imagine a potential employer or client types your full name into Google. What comes up? Is it an old social media photo that’s less than professional? Or is it an elegant personal domain website with heavyweight articles?
Controlling your Personal SERP (Search Engine Results Page) is an integral part of modern branding. Here is how you do it.
1. Use Your Own Domain Name (yourname.com)
The first and most effective step is to buy a domain with your full name. Google tends to prioritize exact match domains. If .com is taken, choose .net or a local extension.
2. On-Page Optimization with Your Name
Make sure your name appears in:
- The homepage Title Tag.
- The H1 Header on your “About Me” page.
- A Meta Description that explains who you are and what your profession is.
3. Have a Comprehensive ‘About Me’ Page
Write a biography rich in keywords related to your industry. For example, “Digital Marketing Expert in London” or “Financial Consultant in New York.” This helps Google associate your name with specific areas of expertise.
4. Build Quality Backlinks
Write guest posts on trusted media or share your website on your social media profiles. The more quality websites that link to your personal website, the stronger its authority in Google’s eyes.
5. Keep Content Fresh
A website that is rarely updated will slowly lose its ranking. By regularly blogging on your personal website, you continue to signal to Google that this site is relevant and deserves to be at the top.
Don’t let your digital footprint be determined by chance. Take control of your reputation with a website SEO-optimized by digitalsitepro. Contact Us for a digital branding audit.