Here is a hard truth: Your “About Me” page should actually be about your client.
This is the paradox of personal branding. Visitors visit your About page to see if you are the right fit, but what they are really looking for is a reflection of their own problems being solved.
The Hero’s Journey (With You as the Guide)
In the story of your portfolio, your client is the Hero. You are the Guide (think Yoda or Gandalf).
- Acknowledge Their Pain: Start by showing you understand the challenge they face.
- Introduce Your Expertise: Explain how you’ve overcome these challenges for others. This is where your credentials come in.
- The Human Element: Share a relevant personal detail. Why do you do what you do? This builds the “Know, Like, and Trust” factor.
The “So What?” Test
Every sentence on your bio should pass the “So What?” test.
- Bad: “I have been designing for 10 years.” (So what?)
- Good: “With 10 years of design experience, I know how to create layouts that double your lead conversion rate.” (Ah, now I’m interested!)
End With an Invitation
Never leave an About page hanging. Once a reader has learned your story and trusts your expertise, give them a clear next step. Direct them to your best case study or your contact form.
Conclusion
Your story is a bridge between the client’s problem and your solution. When you write it with their success in mind, your personal brand becomes an irresistible asset.
Struggling to write your own bio? Get Professional Copywriting Help or Download our Bio Template.